Tips for the Passive Income Newbie

Passive income is such a misinterpreted phrase that it’s losing it’s meaning. Not for everyone, mind you, but for people who think they know what it means, but they really don’t. Some people think passive income is money that just sits there and continues to grow as you look at it in the bank.

Kinda, but no.

Still others think passive income is a “genie in a bottle”. You shine it up real nice, put it down and a genie will pop out and grant all your wildest dreams, from cars to mansions.

Read my lips, “THERE ARE NO EASY WAYS TO MAKE PASSIVE INCOME ONLINE! THERE IS NO MAGIC PASSIVE INCOME GENIE!”passive-income-is-a-lie

In my opinion, passive income means neither of these things. I believe passive income is indeed smart income. By smart, I mean, yes, it will work for you.

But, it’s not gonna work for you on its own. There is a lot of work that has to go on behind the scenes in order for the income to be passive. For instance, many of us want our blogs to be the vehicle to passive income.

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Marketing Then and Now

In 2009, I was probably a lot like you. I owned my first small business (I was a painting contractor) and I worked my butt off, yet… when it came to getting new customers, I was pretty clueless. I quickly came to the painful realization that the skills that allowed me to be successful as a painter, were absolutely useless when it came to attracting qualified prospects.

Back then, I didn’t understand that “marketing” and performing the technical aspect of what you do for a living, are two mutually exclusive skill sets. But over time, I discovered that one without the other–renders your business virtually useless, and it grinds any progress you might otherwise be making, along with your cash—flow—to—a–screeching –halt.

But let’s face it, getting qualified leads is a challenge for most entrepreneurs. However, I simply couldn’t understand why every single ad I ran…and every single postcard and mailer I sent out…never worked.

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